civic captain initiative
This campus-based organizing program trains student athletes as civic leaders to activate their teams and peers through nonpartisan civic engagement, education, and action-oriented events. Captains share civic education resources and lead campus activations around key civic moments like National Voter Registration Day and Election Day, leveraging these peak moments to galvanize participation and elevate the importance of civic action. Supported through virtual leadership training and a national peer network, Civic Captains build lasting civic cultures on campus and serve as visible examples of engaged citizenship.
past impact
In late August of 2024, The Team launched the Civic Captain initiative- a program focused on recruiting, training, and empowering student athletes to utilize their platforms to organize their peers to vote - piloting in four states: Arizona, Michigan, North Carolina, and Pennsylvania.
We selected
27 Civic Captains for the inaugural cohort. We trained each of these Civic Captains to conduct voter registration, education, and GOTV on their campuses. They organized their own Voter Registration events, hosted a Watch Party for our All-Star Meeting, used their social media platforms to share important dates/resources, and executed an All Vote No Play Event to get out the vote. In the midst of their busy academic and athletic lives, in just 10 weeks of supported programming, this group of motivated student athletes engaged with almost
6,000 of their peers and
generated
nearly 2,000 voter actions,
held
80 campus events,
and facilitated
600+ voter registrations
around National Voter Registration Day.
Universities Represented by 2024 Civic Captains
CIVIC CAPTAIN 2024 SPOTLIGHTS
DAKOTA KENNEDY
University of Arizona Softball
"My personal goal was to share information about the election and civic engagement with student-athletes on my campus. Many peers told me that they learned something new or that they were able to pass on information to others. I feel like it made a difference because we got so many people registered in the athletics department. We are young, but voting is something we can do. It is important for us to share our voices. I will use my skills to continue to promote civic engagement in the future, and take the skills I learned into my professional life, too."
JASMINE JACKSON
Elizabeth City State University Basketball
"I was the first student-athlete at my school to sign an NIL deal. I am proud that it was tied to such a positive and impactful cause as civic engagement. Athletic opportunities can be leveraged for good, especially when used to encourage others to participate in shaping their communities. As an athlete at an HBCU, my Civic Captain work highlighted the unique role that HBCUs play in shaping leaders who excel in sports and are committed to making a difference. The experience has shown me that athletes from HBCUs have the power to lead and inspire change, in sports and in society."



